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Posted by drinkwaterforlife on May 3, 2009 at 2:35 PM Comments comments (6)

Faith UCC in Indianapolis just completed their FIRST Drink Water for Life lenten observance.  They raised $3400!

Bottled Water Sales Take a Dive

Posted by drinkwaterforlife on April 18, 2009 at 11:57 PM Comments comments (3)

NPR Story: Bottled Water Sales Flatten During Recession


Morning Edition, April 15, 2009 · After years of double-digit increases, bottled water sales have stopped rising. Industry analysts say the economy is driving the change, but they also say environmentalists may be having an effect.

Decades ago, when people were thirsty, they looked for a water fountain or turned on the tap.

Caitlin Corner-Dolloff of the group Corporate Accountability International is running a taste test at the University of Hartford to convince students that there's not much difference between bottled water and tap water.

Bottled Water Critics

Criticism of bottled water was first sparked a couple of years ago when concern about dependence on fossil fuels coincided with a rise in bottled water consumption.  Environmentalists have been calling for people to give up the bottle ever since, and for states to increase recycling. Now the entire bottled water market is down 1 percent.

"Anecdotally, we believe that consumers last year increasingly drank more tap water," says Gary Hemphill, who tracks sales for the Beverage Marketing Corporation.He says the sale of most nonalcoholic beverages fell last year because of the economy.  But he says that with water, there may be another issue: "The secondary reason — perhaps a little bit more difficult to measure, but nonetheless probably a factor — are environmental questions."

Bottles Under Fire

Attack on the bottle isn't only coming from environmentalists. Bottled water competitors, like Brita, which sells water filters, launched an ad campaign knocking the bottle.  NPR aired one this month: The ad says "Brita — providing water filtration solutions to help reduce bottled water waste."

But bottled water is still selling. Americans spent more than $11 billion on it last year. Kim Jeffrey, CEO of Nestle Waters North America, which owns Poland Spring and other brands, says that if environmental concerns are influencing sales, they're not having much of an impact.

"The problems we're seeing right now are very much attributable to the economic downturn, not to the fact that people are leaving bottled water in droves — because it's just not happening," he says.

The Plastic Tally

At Geissler's Supermarket in East Windsor, Conn., some people are buying two cases, or 48 bottles, a week. Other customers are cutting back. "I used to buy a case once in a while, but I don't anymore," says Linda Lamarre, a special education consultant who's now down to a couple of bottles a week. She says she's watching her pennies.  Lenny Whitten, a plumber, used to buy a case a week, but now fills the same bottle with tap water over and over. He says he does it because he doesn't want to fill up landfills with plastic that doesn't decompose.

Jeffrey of Nestle Waters says his company is trying to use less plastic resin. A one-half liter of Poland Spring used to be made from 14 1/2 grams.  "Today it's less than 12 1/2 grams," he says. "That move down saved us about 65 million pounds of resin a year and had about a 10 percent reduction in our greenhouse gas emissions. But the fact that the bottle's still there suggests we have more work to do, and that's in the area of recycling." Jeffrey says there should be curbside recycling for everyone. But bottled water critics still want fewer bottles.

4th International Water Film Festival: Voices from the Waters - Call for Entries

Posted by drinkwaterforlife on April 17, 2009 at 1:47 PM Comments comments (0)

From: george luckose <[email protected]>

Date: April 9, 2009 5:35:48 AM PDT

Subject: 4th International Film Festival 'Voices from the Waters

Call For Entries

Voices from the Waters 2009

4th International Water Film Festival, Bangalore

Bangalore Film Society, Arghyam, Svaraj- Society for Voluntary Action
Revitalization and Justice, Finger Lakes Environmental Film Festival,
Ithaca College, USA (FLEFF) Mountainfilm in Telluride, USA, Alliance
Francaise de Bangalore, Max Mueller Bhavan, Bangalore, Charter of Human
Responsibilities and Water Journeys - Campaign for Fundamental Right to
Water are organizing the fourth edition of the biggest international
film festival on water- Voices from the Waters 2009 from Friday 4th
September, 2009 to Monday 7th September, 2009.  

Established in 2005 to promote among the public an awareness of the
myriad water-issues affecting our everyday lives either directly or
indirectly and as a platform for alternate voices and views rarely heard
in mainstream, Voices from the Waters started as a Bangalore-based
Environmental Film Festival and over the 2007 and 2008 editions grew to
be one of the largest, most diverse and dynamic platforms of debate,
dialogue and celebration of the precious resource, the blue gold, life
itself - water. 

We invite you to be a part of the festival by contributing short,
documentary, animation and feature films (DVD format only) with English
subtitles on water and related issues.

If you have a film in under any of the following categories:

1. Water Scarcity,

2. The Dams and the Displaced,

3. Water Harvest,

4. Water Struggles/conflicts,

5. Floods and Droughts,

6. Global Warming and Climate Change,

7. Impact of Deforestation on Water Bodies,

8. Water, Sanitation and health,

9.  River Pollution,

10. The Holistic Revival of Water Bodies,

11. Water and Life

You can consider sending it to us. Please note that the categories are
loosely conceived and your film does not have to necessarily adhere to
them while focusing on the larger theme of water.

Please find the entry form at

Submission Deadline: 31st July 2009


Entries to the Film Festival must include

1.DVD of the film (with English subtitles, if required)
2.A completed and signed copy of the entry form
3.3 high-resolution stills of the film (can be sent via email)
4.A high-resolution photograph of the director (can be sent via

Promotional materials are welcome.

There is no entry fee.

All submitted films will be subject to a selection process by eminent
members of the festival jury. 

Applicant must pay for shipment of films to Voices from the Waters.

Submitted films will not be returned but will be part of Voices from the
Waters library, one of the largest resources in the world for films on

Voices from the Waters is conceived as a traveling film festival. The
selected films after being premiered in Bangalore at the main event will
be taken across to educational institutions, non governmental
organizations, small towns and villages across India.

News from the World Business Council on Sustainable Development WATER PROJECT

Posted by drinkwaterforlife on March 28, 2009 at 3:14 AM Comments comments (0)
NEWS FROM THE World Business Council for Sustainable Development

New Version of Global Water Tool Out Now!
Geneva, 27 March 2009 - The WBCSD has updated its Global Water Tool
(developed by its member CH2M HILL) with more recent water datasets, due
to its successful uptake since its launch in August 2007.

Istanbul Shows That Water Is Everybody's Business
Geneva, 26 March 2009 - The huge amount of attention given to water
issues at the 5th World Water Forum in Istanbul this past week
highlights the importance of finding water solutions to the critical
challenges ahead, the World Business Council for Sustainable Development
said today.

Business Calls on Istanbul Forum to Raise Political Profile of Water
Istanbul, 12 March 2009 - The 5th World Water Forum to be held in
Istanbul is an opportunity to raise significantly the political profile
of water and highlight its interconnection with other global challenges
including climate change, food, energy and the current financial crisis.

Business Takes Lead on Water by Joining the Water Footprint Network
Geneva, 16 October 2008 - Seven global groups, including the World
Business Council for Sustainable Development, joined forces today to set
up the Water Footprint Network, with the aim of working towards a common
approach to water footprint measurement, accounting and reporting.


Link Water, Energy and Climate in Global Talks, Business Urges
Istanbul, 19 March 2009 - Business leaders from some of the world's
biggest companies today called for water, energy and climate change to
be linked in global negotiations, such as the international climate
talks due to culminate in Copenhagen in December.


GE, Singapore to set up water research facility
AFP, 19 March 2009 - US conglomerate General Electric (GE) and a
Singapore university said Thursday they will invest 100 million US
dollars in a research facility aimed at helping solve the world's water

IBM Wants to Make a Big Splash in Water Management
--------------------------------------------------, 16 March 2009 - IBM is launching a new line of services
and research, called Strategic Water Information Management solutions,
as part of the firm's Smarter Planet initiative and the company's
growing efforts to work with utilities, government agencies and
businesses in managing water consumption.

PepsiCo Touts Water, Energy Savings from 2007
--------------------------------------------------, 7 January 2009 - In 2007, PepsiCo saved 5 billion liters
of water and nearly 500 million kilowatt hours of electricity compared
to its resource use in 2006. In its fourth sustainability report,
PepsiCo gives some examples of how its operations around the world have
reduced, water, fuel and energy use, as well as spread sustainability
throughout its supply chain.

Wetlands Programme: Mondi
Geneva, 15 December 2008 - Some 55% of South Africa's wetlands have
been lost due to poorly managed agriculture and commercial forestry,
mining, urban development, pollution, dam building, erosion and fire.
Given that around 6 million South Africans lack piped drinking water,
they rely on streams and other natural bodies of water, which wetlands
often help to purify and protect.

ITT Completes First Rural Drinking Water Safety Project in China
ChinaCSR, 4 December 2008 - ITT has donated water treatment equipment
for two rural water treatment plants that are part of a pilot project to
tackle rural drinking water issues in China.

Improving sanitation in West Java: GHD
Geneva, 18 August 2008 - Many areas of Indonesia lack adequate
sanitation and this is particularly the case in rural areas. Efforts to
address this situation have been increasing over the last few years, and
a change in policy direction by the government of Indonesia has
influenced the approach to the problem. An emphasis on decentralization
of services and a demand-driven response have directed much of the
activity to the communities themselves.


Progress Seen in Corporate Water Reporting, But More Improvement Needed:
--------------------------------------------------, 23 March 2009 - Companies have improved their practices
in reporting water use and its effects, but significant efforts must
still be made to provide greater disclosure and enable better
understanding of the risks and impacts of corporate water needs,
according to a recent report by the Pacific Institute.

As climate changes, is water the new oil?
Reuters, 22 March 2009 - If water is the new oil, is blue the new
green? Translation: if water is now the kind of precious commodity that
oil became in the 20th century, should delivery of clean water be the
same sort of powerful political force as the environmental movement in
an age of climate change?

Businesses Highlight Link Between Climate, Energy and Water Pressures
--------------------------------------------------, 20 March 2009 - The business community wants solid water,
energy and climate change data and analysis tools from policy makers to
help them manage risks and make smarter strategic decisions, according
to a new report published Thursday.

World leaders urged to link water to climate negotiations
--------------------------------------------------, 20 March 2009 - Business leaders attending this week's
World Water Forum called on the international community to acknowledge
the link between water, energy and climate change, encouraging them to
take these up in global climate negotiations that are expected to be
concluded this December in Copenhagen.

Water must feature in climate debate - businesses
ENDS Europe Daily, 20 March 2009 - Current international talks on a new
global climate treaty should also address the issue of water scarcity,
business leaders said in a report launched at the World Water Forum in
Istanbul on Thursday.

From a loo to you: Recycled sewage struggles with yuk factor
AFP, 19 March 2009 - One day, when you read on a drink bottle "this
water has been passed by the minister of health," the message may be
open to interpretation in more ways than one.

China launches vast water clean-up
--------------------------------------------------, 17 March 2009 - A project to improve water quality in China
has been launched by the government, which says it is the largest
expenditure on environmental protection since the founding of the
People's Republic in 1949.

Business suffers with world water shortages
Reuters, 10 March 2009 - From cotton farms to factories that make
high-tech computer chips, companies face huge risks from droughts like
those searing California and Australia and that recently parched the
U.S. Southeast.

The State of Green Business 2009: Water Becomes the New Carbon
--------------------------------------------------, 3 February 2009 - It has become eco-chic in recent years
to declare that "water will be the oil of the 21st century" - an
essential and limited resource, unevenly distributed around the world,
the growing shortage of which will lead to economic power for water-rich
nations and poverty for the rest, possibly even resource wars between
the haves and have-nots. Given that, how do water-dependent companies
manage in a world where water quality and quantity become a constraint
to doing business?

Report Details Risks and Opportunities Facing Water-Dependent Industries

--------------------------------------------------, 9 December 2008 - In a recent report that highlights
critical environmental, social and governance (ESG) issues facing
water-dependent industries, the European Social Investment Forum
(Eurosif) found both risks and opportunities for companies involved in
water supply, water consumption, handling of water during industrial
production, and water technologies.

Global Fund Puts Spotlight on Sanitation
IPS, 18 September 2008 - The Global Sanitation Fund (GSF), created last
March with a 100-million-dollar target per year, is being billed as a
key financing mechanism aimed at meeting one of the eight U.N.
Millennium Development Goals (MDGs).


Clean Water Opportunities & Challenges
(Speech by Mike Gambrel, Executive Vice President, Dow Chemical)
"Together, we need to take an integrated approach that goes beyond just
technology but includes water usage, management, delivery,
infrastructure, finance, and education . the entire supply and delivery
chain... And businesses must have the will to create technology
solutions that make money, while including 'clean water' in their CSR
programs" Said Mike Gambrel Executive Vice President at the Dow Chemical

"The trick is re-capture and re-use of energy otherwise wasted"
(Speech by George David, Chairman, UTC)
"The fact is with technologies and systems already available we could
arrange our planet as a greenfield site to support current living
standards with half or less the input energy we consume today" said
UTC's Chairman, George David, at the 16th Annual Evening with the Stars
of Energy Efficiency.

Water for All: A Matter of Good Governance - The OECD Perspective
(Speech by Angel Gurria, Secretary-General, OECD)
"Managing and securing access to water and sanitation for all is one of
the most challenging items in the world agenda. It requires us to
rethink the governance structure of water to deal with it not only at
the national level, but also globally" said OECD Secretary-General Angel
Gurria at the 13th World Water Congress in Montpellier.


Blue Green & Gold: sustainable water for industry (27-28 April 2009)
Water is forcing its way to the top of the agenda in business across the
world: scarcity, environmental protection and consumer choice all fuel
the search for sustainability. This event looks at how to adopt a
company wide policy towards water efficiency, how to find value in
waste, the benefits of engaging with the community and available

International Water Week, Singapore (23-25 June 2009)
Singapore International Water Week 2009, aptly themed "Sustainable
Cities - Infrastructure and Technologies for Water", aims to help you
and your organisations do just that - achieve long-term benefits. Here,
you will find sound professional advice and clear business direction
from various market segments to help you overcome tough challenges in
uncertain times.

Stockholm World Water Week 2008 (16-22 August 2009)
The World Water Week in Stockholm is the leading annual global meeting
place for capacity-building, partnership-building and follow-up on the
implementation of international processes and programmes in water and
development. The theme of the week is " Responding to Global Changes:
Accessing Water for the Common Good" with a Special Focus on
Transboundary Waters

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information purposes only. The WBCSD does not represent or endorse the
accuracy or reliability of any advice, opinion, statement or other
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The articles are available on the WBCSD website for 90 days only.

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Eva Zabey
Water Project and Ecosystems Focus Area
World Business Council for Sustainable Development (WBCSD)
4, chemin de Conches
CH-1231 Conches- Geneva,
T: (+41) 22 839 31 77
F: (+41) 22 839 31 31
Email: [email protected]

Map your water use! Download our free Global Water Tool:

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Ecosystem Services Review:

Third World Water Development Report released

Posted by drinkwaterforlife on March 26, 2009 at 8:03 PM Comments comments (0)

iys iys The third edition of the World Water Development Report (WWDR-3) and a companion case study volume, 'Facing the Challenges', were released to coincide with the opening of the Fifth World Water Forum on 16 March.

The triennial World Water Development Report is the United Nations System flagship report on water, a comprehensive review of the state of the world’s freshwater resources. WWDR-3, entitled 'Water in a Changing World' was co-ordinated by the World Water Assessment Programme (WWAP), which is hosted by the United Nations Educational Scientific and Cultural Organization (UNESCO).

The WWDR-3 can be found on the UNESCO WWAP site at